Skip’s Music Incorporated

Duke Marketing handled all marketing aspects of this $28 million music retail chain.

Coordinated all promotional events, including two national award-winners:

• For best Music Education Event in the U.S.
• “Stairway to Stardom” a children’s music summer program
• For Best Music Retailer Event in the U.S.
• “Music and Sound Expo” a tradeshow for the public with music manufactures, music clinics with famous musicians and a concert.

Other events included Tent Sales, Guitar Contests, Concert Ticket and Event Giveaways in conjunction with local radio stations.

Designed all marketing collateral and developed a monthly publication, Valley Music News.

Handled all advertising, marketing and media relations.

Produced radio and television commercials.

Directed in-house agency and marketing staff with a $1 million budget.

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