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Philosophy
Duke
Marketing designs communication platforms to effectively deliver
our clients' strategic messages to appropriate media channels, valued
constituents and target markets. We work closely with our clients
to establish public relations goals and identify media opportunities,
and then create communication programs and implementation strategies
to achieve those objectives.
To
accomplish this, an agency needs to:
- Thoroughly understand the clients' vision, business, marketplace
and industry.
- Accurately identify the most effective media channels to carry
clients' messages to target audiences.
- Be perceived as an editorial resource to the media.
- Vigorously promote clients' important messages.
- Deliver on promises.
By
adhering to our core beliefs, we create opportunities and advantages
that our clients may not even be aware exist. We measure our success
only by our clients' successes and satisfaction with our services.
Services
Offered
- Comprehensive public relations services and capabilities
- Press Kit development (Executive Bios, backgrounders, fact sheet,
product sheets, etc.)
- Message development
- Creative consulting
- Media Relations (Press/analyst list creation/management, editorial
tracking, pitching, product/service launches, press/analyst briefing
tours)
- Writing (press releases, media kit, advisories, by-lined articles,
backgrounders, case studies, media alerts)
- Television and Radio preparation/coordination
- Tradeshow evaluation/support
- Speaker's Bureau programs
- Special event planning, execution and staffing
- Media training
- Market Research (including competitive analysis)
- Investor Relations
- Crisis communications planning and assistance
- Weekly phone call for updates
- Monthly press brief and in person meeting
- On-going planning and strategic consulting
- Presentation materials for press release mailings
- Press Clipping Service and Press Book Archive
- Article reprints
- TV and Radio copies/duplication
- Public Relations Manuals for internal or franchisee use
- Community Relation Planning and execution
- Interview notes and speaking points
- Photos for press purposes
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