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HQ
Business Centers
| Duke
Marketing handled public relations for HQ Business Centers,
a 186-unit, $250 million, global franchise network of executive
business suites. |
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After running advertisements for HQ Business Centers in the
International Wall Street Journal, the Journal did
an entire campaign around our success with the program, which
generated a tremendous amount of publicity.
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Duke
Marketing created a franchisee public relations kit to assist franchisees
in their local market. The public relations manuals provided media
contacts within their local area, press release templates and support
materials.
Duke
Marketing created a multi-media CD-ROM. The CD-ROM attracted new
franchisees and worked as a PR tool, which generated so much interest
that Tri-Com Pictures asked to do a national television program
"International Business Perspectives" with HQ Business
Centers-the program aired in the United States and abroad.
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