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Chevys
Fresh Mex®
| Chevys
Fresh Mex, the 173-unit Mexican restaurant chain, hired Duke
Marketing in 2000, to manage a test concept store to try their
New Generation of Fresh Mex. |
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Duke Marketing managed the test store public relations, advertising
and created new messaging. We accomplished news placements
on the front page of the daily newspaper, Business section,
and local TV did an entire 47-minute segment live on their
morning news show.
Duke
Marketing
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Chevys corporate communications, PR and media relations nationally.
In 2002, Duke Marketing landed over 150 feature stories in Restaurant
News, Restaurant Business, Restaurant & Institutions,
Chain Leader, Restaurant Hospitality, SF Chronicle,
NBC, CBS, and over 100 other news stories and mentions in the
press. In 2003, Duke Marketing has continued the momentum with
over 200 feature stories, interviews and mentions across the
country. |
Other
public relations activites include: Chevys crisis management, investor
relations, on-air promotional activities for Cinco de Mayo, brunch
introduction and other new menu items.
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