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Company Contact:
Linda Duke, Principal
Duke Marketing
415.492.4534
duke@dukemarketing.com
DUKE
MARKETING LANDS NEW BUSINESS FROM
THE GIRL AND THE FIG RESTAURANTS & COOKBOOK
San Rafael, Calif.
- November 17, 2003 - Duke Marketing, an Integrated Marketing
Communications firm, announced today it has won new business from
The Girl and the Fig restaurants in Sonoma & Petaluma and the
Fig Café & Winebar in Glen Ellen. The Girl and the Fig
has retained Duke Marketing to provide marketing consulting, public
relations, and product promotions, and will be handling media relations
for "The Girl & The Fig Cookbook" published by Simon
& Schuster which is due out in April 2004, as well as their
product line of Fig Foods.
"With my cookbook
coming out in 2004 and our fig products taking off, we really needed
a pro to handle our publicity, and Duke Marketing has a great feel
for what we need," said Sondra Bernstein, Proprietor of The
Girl and the Fig Restaurant Group. "We are delighted to work
with Duke Marketing and give momentum to our growth plans."
Duke Marketing specializes
in multi-location marketing and currently The Girl and The Fig Restaurant
Group operates 3 locations in the Bay Area, with more on the way.
When Sondra Bernstein, founder and proprietor opened The Girl and
the Fig in 1997, she called fare "country food with a French
passion." The reasonably priced wine list, a Wine Spectator
Award of Excellence-winner, concentrates on wines made with Rhône
varietals from California and abroad. Flights paired with cheeses
are popular, and a good buy.
"When I walked into
The Girl and the Fig in Sonoma and then met Sondra, I knew we were
meant to work together," stated Linda Duke, CEO and Principal
of Duke Marketing. "The energy and creativity that The Fig
and Sondra conveys is truly remarkable and promoting this award
winning brand along with their products and cookbook will be an
incredible journey," she continued.
Duke Marketing provides
a full range of services, including: strategic consulting and market
positioning, image development, names, themes, and tag lines, writing,
designing and producing advertisements, brochures, direct mail,
Web sites, trade show materials and newsletters, as well as creating
publicity, managing events, speaking engagements, and public relations.
Some of the multi-location
companies Duke Marketing works with include: Il Fornaio Restaurants,
Rubio's Restaurants, Party America, Chevys Mexican Restaurants,
and A.G. Ferrari Foods to name a few.
About Duke Marketing
Duke Marketing is a privately held, California-based Integrated
Marketing Communications company. Experts in providing Integrated
Marketing Communications by applying classic disciplines and leading-edge
techniques of advertising, public relations, research, creative
and direct marketing to both traditional and new media companies.
Duke Marketing combines a full range of services, on-target strategies,
fresh ideas and creative concepts to offer complete solutions.
For more information,
contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com
the Companys web site is located at www.dukemarketing.com.
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