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Company Contact:
Linda Duke, Principal
Duke Marketing
415.492.4534
duke@dukemarketing.com
BIG
FAT GREEK BUSINESS WIN AT DUKE MARKETING
WITH DAPHNE'S GREEK CAFE
San Rafael, Calif.
- April 19, 2004 - Duke Marketing, an Integrated Marketing
Communications firm, announced today it has won new business from
Daphne's Greek Cafe, the 35-unit national quick-casual eateries
that specialize in Mediterranean favorites such as gyros and other
pita sandwiches based in San Diego, CA. Daphne's has retained Duke
Marketing to provide public and media relations along with promotions
and local store marketing consulting for Northern California.
"We needed a marketing
firm that had experience working with the Northern California press
and a multi-unit organization on both a local and national level
and Duke Marketing had that, so we knew they were the perfect fit
for us," said Julie Lanthier Bandy, Director of Marketing at
Daphne's Inc.
Daphne's is planning
on opening several new locations in the Northern California area
over the next several years. The chain has received several national
awards for innovation and best new concept. It serves ka-bobs, salads,
and vegetarian dishes as well as its Mediterranean favorites such
as gyros and other pita sandwiches. CEO George Katakalidis, who
is a former professional soccer player, opened the first Daphne's
location in 1991
"We are very excited
about working with Daphne's Greek Cafes," stated Linda Duke,
CEO and Principal of Duke Marketing. "It is such a new restaurant
concept for Northern California, and we are positive they will get
great response!"
Duke Marketing provides
a full range of services with a specialization in multi-location
businesses including: strategic consulting and market positioning,
local store marketing, public relations, promotions, image development,
writing, designing and producing advertisements, brochures, direct
mail, Web sites, trade show materials and newsletters, as well as
creating publicity, managing events, speaking engagements, and media
relations.
Ms. Duke started her
company in 1987 in Sacramento and San Francisco and has earned her
reputation with some of the most profitable and successful multi-unit
organizations in the world. Over the past fifteen years, Ms. Duke
has gained valuable experience in national and international business,
strategy, writing, new media, advertising and strategic marketing.
Ms. Duke managed sales and marketing for HQ Business Centers with
186 operations all over the world. She has negotiated media in foreign
markets, nationally and on a regional and local level. She has completed
results-oriented business plans, corporate positioning plans, public
relations and advertising strategies for McKesson Corporation, Noah's
Bagels, Round Table Pizza Corporation, Starbucks Coffee Company
and Papyrus Franchise Corporation to name a few. She is an adjunct
professor at Golden Gate University San Francisco School of Business
where she teaches Advertising Strategy, to MBA stucents and also
co-teaches "Marketing Management" at Sonoma State University.
About Duke Marketing
Duke Marketing is a privately held, California-based Integrated
Marketing Communications company. Experts in providing Integrated
Marketing Communications by applying classic disciplines and leading-edge
techniques of advertising, public relations, research, creative
and direct marketing to both traditional and new media companies.
Duke Marketing combines a full range of services, on-target strategies,
fresh ideas and creative concepts to offer complete solutions.
For more information,
contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com
the Companys web site is located at www.dukemarketing.com.
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