HONEYBAKED HAM HIRES DUKE MARKETING TO PRODUCE LSM TOOLKIT

Duke Marketing to Create Custom Recipe-Tactics for the
400 + Unit Franchisor

San Rafael, Calif. – June 1, 2010–Duke Marketing LLC, an integrated marketing communications firm, announced today HoneyBaked Ham  the 40 year old retailer with 400+franchised stores, has engaged  Duke Marketing to produce its Local Store Marketing Toolkit for franchisees. Duke Marketing will create custom “recipes” - marketing tactics that can easily be executed by HoneyBaked Ham franchisees.

"We are so excited to create new sales driving tactics for HoneyBaked Ham," said Linda Duke. "The LSM Toolkit will provide franchisees with ideas and easy-to-execute tactics for generating sales and awareness in their community throughout the year, not just at Thanksgiving or the holidays.”

The HoneyBaked Ham Company is a privately held company that has been run by the same family for over 50 years. Three generations and over 400 stores later, they also have growing retail, catalog, and franchise lines of business.

Duke Marketing specializes in integrated marketing communications for multi-location and franchise organizations.  A full-service firm with a range of services including: thought-leadership, local store marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development and media buying.

About Duke Marketing, LLC®
Duke Marketing, LLC is a California-based Integrated Marketing Communications company with expertise in integrated marketing communications for multi-location and franchise organizations.  Duke Marketing combines a full range of services, including: thought-leadership, local store marketing, public relations, promotions and cause marketing, franchise communications, market-by-market planning, creative development, social media, and media buying with on-target strategies, fresh ideas and creative concepts to offer complete solutions.