NATIONALLY RENOWNED RESTAURANT MARKETING EXPERT TO REVEAL RECIPES FOR RESTAURATEURS™

Linda Duke, Restaurant Industry Marketing Expert, to Debut Marketing CookbookT to Aid Restaurant Operators with Proven Marketing Tactics

San Rafael, Calif. – August 1, 2008:  Duke Marketing Publishing™, a subsidiary of Duke Marketing, LLC™, which specializes in marketing for multi-location and franchise organizations, has announced it has published “Four Star Restaurant Marketing Cookbook—Recipes for Restaurateurs™ “, written by Linda Duke, principal and CEO of Duke Marketing®, a nationally recognized restaurant marketing expert, motivational speaker, trainer and consultant. Recipes for Restaurateursprovides restaurant owners and operators, chefs, franchisees and culinary students a resource of proven marketing tacticsin an easy to read recipe format.  The cookbook will debut at Ms. Duke’s seminar “Four Star Marketing, Public Relations and Promotions,” at the Western Foodservice & Hospitality Expo at the Los Angeles Convention Center, Saturday, August 23, 2008 at 3:30 p.m.

Recipes for Restaurateurs is a restaurant marketing cookbook. It isn’t a cookbook for preparing food in a kitchen; “Recipes for Restaurateurs” is a resource written in a reader-friendly format with over 250 photos and real restaurant case studies, along with100 field tested tips, tools and tactics of successful marketing recipes (marketing programs), ingredients needed, and directions (a tactical guide), to generate sales, create awareness and build any restaurant brand.

Recipes for Restaurateurs offers step by step sales building recipes, from planning, timelines, and supplies, all the way though to execution.  “Most restaurant operators are in need of an all encompassing guide—a real tactical marketing toolkit,” says Duke.  “The biggest challenge restaurant operator’s face is creating, executing and tracking sales driving promotions,” she continued.  Recipes for Restaurateurs delivers applicable ideas, proven methods, and easy to follow instructions to get results.

“Linda Duke has been cookin’ up restaurant marketing programs for many years and has thoughtfully refined her list of ingredients for attracting and satisfying consumers and giving the media something to chew on,” says Alan J. Liddle, managing editor of conferences and special projects, Nation’s  Restaurant News. “How well does she understand the restaurant industry? Well enough to realize that busy single and multi-unit operators or their harried staff will benefit more from a ‘recipe’ type format for her marketing tips, tricks and techniques, than from the grand essays she could pen if she wanted to based on two decades in the brand, sales and loyalty building business.

Recipes for Restaurateurs chapters include:  special occasion promotions such as grand openings, publicity stunts to drive lunch or dinner sales, community relations and fundraisers, menu promotions, how to create and execute contests, holiday events, targeting kids and schools, and hiring, motivating and keeping employees. 

“There are very few books or case studies published which provide franchisees or restaurateurs the tools or how-to guide to develop restaurant-specific marketing programs,” says Duke. This Restaurant Marketing Cookbook provides more than 250 of the author’s real restaurant photos and case studies which are used throughout the cook book to illustrate concepts and results, and assist readers in understanding how their own sales building programs can be easily executed.

“Recipes for Restaurateurs is a comprehensive restaurant business resource that operators will find very relevant,” says Patricia Cobe, Senior Editor, Restaurant Business Magazine.

“The restaurant business has become highly competitive and with consumers eating out more often, their ever changing demands and time constraints, it is imperative restaurant operators have sales driving programs in place to get their share,” says author, Linda Duke.  “We’ve implemented hundreds of these recipes for many franchised restaurant operators.  The more you do, the better you get.  We decided to put them in a book and they just became recipes for success.  Any restaurant operator can execute the recipes within Recipes for Restaurateurs.

Over the past twenty years, Linda Duke, the author’s firm, Duke Marketing, has developed local store marketing programs for some of the top restaurant brands in the United States.  Her specialty is consulting and teaching franchisees, restaurant owners, chefs and operators how to apply marketing tactics to help accelerate restaurant sales, frequency and awareness.  Duke and her team have executed more than 500 of these recipes including over 200 restaurant openings across the United States.  “We’ve learned how to create and implement turn-key programs that drive sales for just about any restaurant concept, and have put these programs into an easy to follow recipe format, Duke says

About “Four Star Restaurant Marketing Cookbook—
Recipes for Restaurateurs™”
“Four Star Restaurant Marketing Cookbook—Recipes for Restaurateurs™”, written by Linda Duke, one of the restaurant industry’s foremost marketing experts, and published by Duke Marketing Publishing. Recipes for Restaurateurs provides restaurant owners and operators a resource of proven marketing tactics in a reader-friendly format.  This recipe format cookbook includes 100 field tested tips, tolls and tactics of successful marketing recipes, ingredients needed, and directions with a  tactical guide to generate trial of new guests, build frequency and loyalty of existing guests, increase awareness, check averages and sales for any restaurant.  For more information please visit:  www.marketing-cookbook.com  

For more information, contact Duke Marketing at 415-492-4534 or view the Company’s web site www.dukemarketing.com.

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