HIGH TECH BURRITO CHOOSES DUKE MARKETING® FOR
21ST ANNIVERSARY EVOLUTION

San Rafael, Calif. - June, 2007 - Duke Marketing®, an Integrated Marketing Communications firm, announced today it has won new business from High Tech Burrito, the soon to be twenty-one year old gourmet burrito chain with 13 locations. Duke Marketing is providing a full range of services including strategic planning, marketing, advertising, and public relations, as well as developing programs and components for their 21st Anniversary Evolution, which will include new packaging, logo, in-store elements and more by August.

"High Tech Burrito is one of those brands that has been under the radar for years," says Linda Duke. "They introduced the first gourmet burrito twenty years ago, where you could choose your ingredients and have it customized the way you want it, and they offered low fat and non fat ingredients before the trend ever started. We are excited to work with them as they go through this 21st Anniversary evolution and excited to tell their story," says Duke.

The first High Tech Burrito opened in San Rafael, California in 1986; out of a small location with an open kitchen, run by a young guy, Greg Maples, who thought a tortilla, could be used for a lot more then just beans and rice. He was creating burritos with exotic flavors and unique fillings all made to order. These delicious award winning burritos drew customers from all over the Bay Area and beyond. Over 20 years and 70 million burritos later, High Tech Burrito is known as The Original Gourmet Burrito with locations through-out the Bay Area and growing.

"After extensive research and feedback from our guests, we are ramping up to introduce many new elements they asked for to High Tech Burrito," said Greg Maples, Chief Executive Officer, High Tech Burrito. "Duke Marketing is working with us to make the next twenty years even greater than the last twenty!" Duke Marketing specializes in marketing for multi-location and franchise organizations. With a full range of services, including: strategic consulting, research and market positioning, local store marketing, grand opening strategies, promotions, franchise communications, public relations, advertising-graphic design, collateral development and web development.

About Duke Marketing®
Duke Marketing is a privately held, California-based Integrated Marketing Communications company, experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi-location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.

For more information contact Duke Marketing at 415-492-4534 or via the web at www.dukemarketing.com.

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