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Company Contact:
Linda Duke, Principal
Duke Marketing
415.492.4534
duke@dukemarketing.com
DUKE
MARKETING ADDS THREE NEW CALIFORNIA CLIENTS
Duke
to Provide Pacific Catch Restaurants, Cartridge World
And Jenny Craig with Marketing Initiatives
San Rafael, Calif.
- August, 2007 - Duke Marketing®, an Integrated Marketing
Communications firm, announced today it has won new business from
California based clients: Pacific Catch restaurants, the San Francisco
based fresh fish house recently featured on the iPhone commercials;
Cartridge World, the world's largest print cartridge refill and
manufacturing franchisor with 1,500 outlets in 45 countries based
in Emeryville; and Jenny Craig Inc, the largest weight management
service company in the world with over 648 Company-owned and franchised
Centres based in Carlsbad; to its client roster.
Duke Marketing is providing
new location marketing consulting to Jenny Craig as it expands across
the United States. The Company which offers a comprehensive weight
management program helping clients learn how to eat the foods they
want, increase their energy level through simple activity, and build
more balance into their lives for optimal weight loss and well-being
is poised for growth due to its very successful advertising campaigns
featuring celebrities Kirsty Ally and Valerie Bertinelli.
"We needed a marketing
firm that had experience opening new locations and Duke Marketing
has tremendous expertise in this area, so we knew they were the
perfect fit for us," said Mary Fritz-Wilson, Jenny Craig.
Cartridge World hired
Duke Marketing to develop new local store marketing promotional
strategies. "Duke Marketing has such creative ideas that we
decided to see what they could do for some of our locations that
could be rolled out to all our franchisees," says Gary Sanchez,
Director of Marketing, Cartridge World North America.
Pacific Catch restaurants
hired Duke Marketing following the release of the first Apple iPhone
television commercials which featured Johnny Depp as Captain Jack
Sparrow from the movie Pirates of the Caribbean. The television
spot ends with the iPhone user craving calamari and searching for
the closest restaurant which happens to be Pacific Catch.
"With the iPhone
television commercial and all the buzz we had a boom in our business,"
says Aaron Novenshen, president, Pacific Catch restaurants. "We
needed a PR pro to leverage the connection with Apple and assist
us with the next location opening soon."
Duke Marketing specializes
in marketing for multi-location and franchise organizations. With
a full range of services, including: strategic consulting, research
and market positioning, local store marketing, grand opening strategies,
promotions, franchise communications, public relations, advertising-graphic
design, collateral development and web development.
About Duke
Marketing®
Duke Marketing is a privately held, California-based Integrated
Marketing Communications company, experts in providing Integrated
Marketing Communications by applying classic disciplines and leading-edge
techniques of advertising, public relations, research, creative
and direct marketing to both traditional and multi-location companies.
Duke Marketing combines a full range of services, on-target strategies,
fresh ideas and creative concepts to offer complete solutions.
For more information contact Duke Marketing at 415-492-4534 or via
the web at www.dukemarketing.com.
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