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Company Contact:
Linda Duke, Principal
Duke Marketing
415.492.4534
duke@dukemarketing.com

DUKE MARKETING ADDS THREE NEW CALIFORNIA CLIENTS

Duke to Provide Pacific Catch Restaurants, Cartridge World
And Jenny Craig with Marketing Initiatives

San Rafael, Calif. - August, 2007 - Duke Marketing®, an Integrated Marketing Communications firm, announced today it has won new business from California based clients: Pacific Catch restaurants, the San Francisco based fresh fish house recently featured on the iPhone commercials; Cartridge World, the world's largest print cartridge refill and manufacturing franchisor with 1,500 outlets in 45 countries based in Emeryville; and Jenny Craig Inc, the largest weight management service company in the world with over 648 Company-owned and franchised Centres based in Carlsbad; to its client roster.

Duke Marketing is providing new location marketing consulting to Jenny Craig as it expands across the United States. The Company which offers a comprehensive weight management program helping clients learn how to eat the foods they want, increase their energy level through simple activity, and build more balance into their lives for optimal weight loss and well-being is poised for growth due to its very successful advertising campaigns featuring celebrities Kirsty Ally and Valerie Bertinelli.

"We needed a marketing firm that had experience opening new locations and Duke Marketing has tremendous expertise in this area, so we knew they were the perfect fit for us," said Mary Fritz-Wilson, Jenny Craig.

Cartridge World hired Duke Marketing to develop new local store marketing promotional strategies. "Duke Marketing has such creative ideas that we decided to see what they could do for some of our locations that could be rolled out to all our franchisees," says Gary Sanchez, Director of Marketing, Cartridge World North America.

Pacific Catch restaurants hired Duke Marketing following the release of the first Apple iPhone television commercials which featured Johnny Depp as Captain Jack Sparrow from the movie Pirates of the Caribbean. The television spot ends with the iPhone user craving calamari and searching for the closest restaurant which happens to be Pacific Catch.

"With the iPhone television commercial and all the buzz we had a boom in our business," says Aaron Novenshen, president, Pacific Catch restaurants. "We needed a PR pro to leverage the connection with Apple and assist us with the next location opening soon."

Duke Marketing specializes in marketing for multi-location and franchise organizations. With a full range of services, including: strategic consulting, research and market positioning, local store marketing, grand opening strategies, promotions, franchise communications, public relations, advertising-graphic design, collateral development and web development.

About Duke Marketing®
Duke Marketing is a privately held, California-based Integrated Marketing Communications company, experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi-location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.
For more information contact Duke Marketing at 415-492-4534 or via the web at www.dukemarketing.com.


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