ROCKIN NEW BUSINESS FOR DUKE MARKETING
WITH ROCKIN' BAJA LOBSTER

San Rafael, Calif. - March 2006 - Duke Marketing®, an Integrated Marketing Communications firm, announced today it has won new business from Rockin' Baja Lobster, the more than twenty year old restaurant concept with four locations and many more on the way that specializes in Baja-style food and their signature Baja Buckets® hired Duke Marketing to provide new restaurant openings, marketing consulting and public relations.

"Rockin' Baja Lobster is certainly rockin' with many new locations getting ready to open," says Linda Duke. "The concept is so cool, relaxed and inviting that guest's rave about the food and Baja-like surroundings and the new locations will surely have a host of more raving guests, says Duke.

"We have many new locations openings up this year," said Houston Striggow, Vice President of operations for Rockin' Baja Lobster. "Duke Marketing is going to work with our new stores and franchises to ensure success from day one."

The Rockin' Baja Lobster concept came from founder Rick DiRienzo's inspiration from what was once a small fishing village called Puerto Nuevo about an hour south of San Diego, CA, along the Baja Mexico. For many years, tourists flocked to the local fishermen's houses to feast on local pacific lobsters. These lobsters, split open and flash-fried, were presented on big platters and served with piping hot flour tortillas, delicious ranchero beans, Mexican rice and local red hot chili sauce. Guests would pick the meat from the shells and wrap it in the tortillas along with the beans, rice and a dousing of hot sauce! And of course, icy cold Mexican beers and pitchers of margaritas would the beverage of choice!

In 1983, Rockin' Baja Lobster founder Rick DiRienzo, affectionately known as "Baja Rick" introduced Puerto Nuevo-style lobster dinners in his original location in Bonita, California. Rick developed and trademarked the signature item, the Baja Bucket®. He experimented with taste-tempting ingredients such as grilled marinated carne asada (steak) to chicken and crispy tacos. The Original Baja Bucket® comes overflowing to your table with Baja-style slipper lobster tails and shrimp along with grilled carne asada and chicken.

Duke Marketing specializes in marketing for multi-location and franchise organizations. With a full range of services, including: strategic consulting, research and market positioning, local store marketing, grand opening strategies, promotions, franchise communications, public relations, advertising-graphic design, collateral development and web development.

About Duke Marketing®

Duke Marketing is a privately held, California-based Integrated Marketing Communications company, experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi-location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.

For more information, contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com the Company’s web site is located at www.dukemarketing.com.

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