EXTREME BUSINESS WIN FOR DUKE MARKETING® WITH
EXTREME PITA NATIONAL ACCOUNT

San Rafael, Calif. - JUNE 1, 2006- Duke Marketing®, an Integrated Marketing Communications firm, announced today it has won new business from Extreme Pita, the Canadian based multi-unit quick casual pita concept. Extreme Pita has retained Duke Marketing to provide local store marketing and grand opening consulting.

"We needed a marketing firm that had experience working with and growing multi-unit franchise organizations on a national level and Duke Marketing was referred to us by the Franchise Association of America, so we knew they were great," said Alex Rechichi, Chief Executive Officer, Extreme Pita Franchise Systems, Inc.

The Extreme Pita chain has numerous restaurants opening in the United States over next several years. With its beginnings in Ontario, Canada in 1997, the chain has grown to more than 150 locations throughout Canada. In 2005, the concept was introduced to the United States and currently thirteen locations are open and the Company expects to have 180 open by 2008. Extreme Pita is nicely positioned in a niche between fast food and healthy eating restaurants. Similar to quick service operations, Extreme Pita offers its customers the convenience of providing fast healthy food while avoiding the expense and delay associated with waiter/waitress service.

"Extreme Pita is a fantastic concept," stated Linda Duke, CEO and Principal of Duke Marketing. "They have a rock-solid business model, an emphasis on fast, fresh and healthy food and a unique selling proposition," she stated. "People are tired of the same old thing. They are looking for something new and healthy that they can feel good about eating. Extreme Pita's is the answer. We are excited to grow with them and their franchisees and introduce consumers in their new markets to their extremely delicious food," she continued.

Duke Marketing will assist new franchised locations with grand opening marketing plans, sales driving initiatives and local store marketing tactics.

Duke Marketing specializes in marketing for multi-location and franchise organizations. With a full range of services, including: strategic consulting, research and market positioning, local store marketing, grand opening strategies, promotions, franchise communications, public relations, advertising-graphic design, collateral development and web development. Some of their clients include: Black Angus Steakhouse, Rubio's Fresh Mexican Grill, Massage Envy, and many more.

About Duke Marketing®

Duke Marketing® is a privately held, California-based Integrated Marketing Communications company, experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi-location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions. For more information, contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com the Company's web site is located at www.dukemarketing.com. # # #

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