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Company Contact:
Linda Duke, Principal
Duke Marketing
415.492.4534
duke@dukemarketing.com

WINESTYLES HIRES DUKE MARKETING FOR
PUBLIC RELATIONS AND LOCAL STORE MARKETING

San Rafael, Calif. - November 2005 - Duke Marketing®, an Integrated Marketing Communications firm, announced it has been hired by WineStyles, the nation's leading franchise wine store retailer with more than 150 locations in development in the U.S., area developers for California to provide public relations and local store marketing consulting.

Duke Marketing has assisted in the store opening of the Granite Bay, CA location, the first of several California openings, by area developers Julie and Eric Moreland and is working with the Bay Area developer, Susan Moses, to attract potential franchisees and handle public relations.

"From the moment you walk into a WineStyles location, the perfect wine buying experience begins," says Linda Duke, CEO, Duke Marketing. "It's as if you are transported to an Old World wine cellar, surrounded by a selection of the finest wines available from around the globe, all at affordable, easy-to-swallow prices-with most wines priced under $25. The franchise concept is the sexiest out there and is well on its way to booming growth."

WineStyles offers consumers an uplifting shopping experience that opens up an engaging in-store world. Wines are conveniently organized by taste "styles" and are accompanied by point-of-sale cards that offer at-a-glance information.

"With all of our new locations popping up, we needed to get our name out there," said Susan Moses, area developer, for WineStyles. "Linda and her team have already landed us premium media attention that has translated into franchise sales and increasing consumer awareness. We are thrilled," she continued.

Currently WineStyles operates 30 locations with over 150 in development across the U.S. These unique franchises are located in residential retail centers in areas with a high percentage of upscale, over-age-40 consumers. WineStyles plans to grow their system through Area Developers, like Susan Moses and Eric and Julie Moreland.

Duke Marketing specializes in marketing for multi-location and franchise organizations. With a full range of services, including: strategic consulting, research and market positioning, local store marketing, grand opening strategies, promotions, franchise communications, public relations, advertising-graphic design, collateral development and web development.

About Duke Marketing®

Duke Marketing is a privately held, California-based Integrated Marketing Communications company. Experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.

For more information, contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com the Company’s web site is located at www.dukemarketing.com.

 

 

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