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Company Contact:
Linda Duke, Principal
Duke Marketing
415.492.4534
duke@dukemarketing.com
WINESTYLES
HIRES DUKE MARKETING FOR
PUBLIC RELATIONS AND LOCAL STORE MARKETING
San Rafael, Calif.
- November 2005 - Duke Marketing®, an Integrated Marketing
Communications firm, announced it has been hired by WineStyles,
the nation's leading franchise wine store retailer with more than
150 locations in development in the U.S., area developers for California
to provide public relations and local store marketing consulting.
Duke Marketing has assisted
in the store opening of the Granite Bay, CA location, the first
of several California openings, by area developers Julie and Eric
Moreland and is working with the Bay Area developer, Susan Moses,
to attract potential franchisees and handle public relations.
"From the moment
you walk into a WineStyles location, the perfect wine buying experience
begins," says Linda Duke, CEO, Duke Marketing. "It's as
if you are transported to an Old World wine cellar, surrounded by
a selection of the finest wines available from around the globe,
all at affordable, easy-to-swallow prices-with most wines priced
under $25. The franchise concept is the sexiest out there and is
well on its way to booming growth."
WineStyles offers consumers
an uplifting shopping experience that opens up an engaging in-store
world. Wines are conveniently organized by taste "styles"
and are accompanied by point-of-sale cards that offer at-a-glance
information.
"With all of our
new locations popping up, we needed to get our name out there,"
said Susan Moses, area developer, for WineStyles. "Linda and
her team have already landed us premium media attention that has
translated into franchise sales and increasing consumer awareness.
We are thrilled," she continued.
Currently WineStyles
operates 30 locations with over 150 in development across the U.S.
These unique franchises are located in residential retail centers
in areas with a high percentage of upscale, over-age-40 consumers.
WineStyles plans to grow their system through Area Developers, like
Susan Moses and Eric and Julie Moreland.
Duke Marketing specializes
in marketing for multi-location and franchise organizations. With
a full range of services, including: strategic consulting, research
and market positioning, local store marketing, grand opening strategies,
promotions, franchise communications, public relations, advertising-graphic
design, collateral development and web development.
About Duke Marketing®
Duke Marketing is a privately
held, California-based Integrated Marketing Communications company.
Experts in providing Integrated Marketing Communications by applying
classic disciplines and leading-edge techniques of advertising,
public relations, research, creative and direct marketing to both
traditional and multi location companies. Duke Marketing combines
a full range of services, on-target strategies, fresh ideas and
creative concepts to offer complete solutions.
For more information,
contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com
the Companys web site is located at www.dukemarketing.com.
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