INTERNATIONAL BUSINESS WIN FOR DUKE MARKETING
WITH FIRKIN GROUP OF PUBS U.S. EXPANSION

San Rafael, Calif. - May 9, 2005 - Duke Marketing™, an Integrated Marketing Communications firm, announced today it has won a new international client, Firkin Group of Pubs, the Toronto, Canada based, 40-unit chain of authentic English pubs, has retained Duke Marketing to provide their United States launch with national public and media relations along with promotion and local store marketing consulting.

"The concept of an English style pub is untapped in the U.S. market and has a great mass appeal," says Larry Isaacs, Director of Marketing for the Firkin Group of Pubs. "We're partnering with Duke Marketing because of their expertise in the restaurant business and knowledge of local markets. "Duke Marketing is the best partner to help make our franchisees and business successful here in the states."

Recently named "Restaurant of the Year" in Canada, by Ontario Restaurant News, The Firkin Group of Pubs is an English pub chain that goes beyond beer and bar food. It serves great food in a friendly, publike atmosphere that draws families, college students, professionals and regulars.

Stanley Adelson and Ian Fisher opened the first pub, The Fox and Firkin, in Toronto in May 1987. "We wanted to open traditional English neighborhood pubs - a place where people could enjoy good drink and food in good company - places that would build a stable of regulars," says Stanley Adelson, President, The Firkin Group of Pubs. "Forty pubs later, we're thrilled at the opportunity to extend our brand internationally."

"The Firkin Pubs are such a great success story in Canada," stated Linda Duke, CEO and Principal of Duke Marketing. "After touring some 13 of their Toronto locations, we know this concept will be hugely successful in the U.S.," she continued. "We know their award-winning tongue-and-cheek advertising campaigns will be a big hit with their new Firkin fans!"

Today, Firkin remains the place where patrons are able to sit back and relax "Firkin style" while enjoying the ambiance and the superior, yet affordable, menu. Selections range from a variety of beverages and delicious meals including: traditional English pub fair like fish and chips, burgers, sandwiches, as well as a selection of entrée dishes such as New York strip steak, roasted chicken, fresh fish and salads and-of course-a wide assortment of draft beers on tap and in the bottle.

In Canada alone, The Firkin Pub chain generates close to $50 million (CDN) in system wide sales. With the expansion, sales are projected to grow to $250-$300 million (CDN) within five years. Currently Firkin pubs average 1.3 million (CDN) in annual sales."

Duke Marketing specializes in marketing for multi-location and franchise organizations. With a full range of services, including: strategic consulting, research and market positioning, local store marketing, grand opening strategies, promotions, franchise communications, public relations, advertising-graphic design, collateral development and web development.

About Duke Marketing™

Duke Marketing is a privately held, California-based Integrated Marketing Communications company. Experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.

For more information, contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com the Company’s web site is located at www.dukemarketing.com.

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