DUKE MARKETING LANDS RAPIDLY EXPANDING
FIVE GUYS BURGERS AND FRIES FOR MARKETING DUTIES

San Rafael, Calif. - May 9, 2005 - Duke Marketing™, an Integrated Marketing Communications firm, announced today it has been hired by Five Guys Burgers and Fries, the 50+ unit, Lorton, Virginia based burger chain. The Five Guys chain has retained Duke Marketing to provide marketing, public relations and local store marketing consulting.

"With our goal to have 200 stores open by the end of the year, we knew we needed to have Duke Marketing work with us to ramp up and build our brand in our new markets," Jerry Murrell, CEO and founder, Five Guys, Inc.

Jerry Murrell opened his first Five Guys Burgers and Fries in 1986. He didn't plan on growing such a large chain when he started Five Guys 18 years ago. He just wanted to make large homemade burgers like the ones he ate in college. Today, more than 45 licensees have signed up to operate more than 300 restaurants across the U.S.

"Jerry's Five Guys Burgers has gained an incredible cult following in their heritage market, now our goal will be to get that same cult following in all their new locations," stated Linda Duke, CEO and Principal of Duke Marketing.

Now, after 18 years of success that established one of the strongest, localized brands in Virginia, Five Guys founder Jerry Murrell and his family-he named the business after his five sons-has rung up more than $20 million in sales for year ended 2004. Five Guys is quickly becoming the must-have burger chain across the U.S. With top rankings in the Zagat Survey five years in a row and Top Burger by the Washington Post and Washingtonian Magazine many years in a row.

"We use top quality lean American beef and hand mold the patties every morning," says Murrell. "We make all our own bread. Everything's fresh, nothing's frozen. There are no freezers in a Five Guys restaurant. That's why it's so good. You can watch us assemble it. There's no secret." And our fries…they're cooked in 100 percent peanut oil, not canola or vegetable oil. Our fries have no cholesterol, no preservatives. They're hand-cut everyday from Idaho potatoes."

Duke Marketing specializes in marketing for multi-location and franchise organizations. With a full range of services, including: strategic consulting, research and market positioning, local store marketing, grand opening strategies, promotions, franchise communications, public relations, advertising-graphic design, collateral development and web development.

About Duke Marketing™

Duke Marketing is a privately held, California-based Integrated Marketing Communications company. Experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.

For more information, contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com the Company’s web site is located at www.dukemarketing.com.

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