NEW BUSINESS WIN FOR DUKE MARKETING WITH
BEAR ROCK CAFE NATIONAL ACCOUNT

San Rafael, Calif. - January 3, 2005 - Duke Marketing™, an Integrated Marketing Communications firm, announced today it has won new business from Bear Rock Cafe, the Cary, North Carolina based thirty-three unit quick casual bakery-cafe concept, has retained Duke Marketing to provide national public and media relations along with promotion and local store marketing consulting.

"We needed a marketing firm that had experience working with the press and a growing multi-unit organization on a national level and Duke Marketing was referred to us by the Franchise Association of America, so we knew they were great," said Chris Cheek, Vice President of Franchising, Bear Rock Franchise Systems, Inc.

Founded in 1997, Bear Rock Cafe has built a loyal following of customers who enjoy its fresh foods, friendly service and gathering-place environment. There are seven company owned and twenty-five franchised Bear Rock Cafes located in nine states across the nation. Bear Rock Cafe is a quick-casual bakery-cafe featuring fresh, hand-crafted sandwiches, garden fresh salads, freshly-baked breads, hot and savory soups, baked potatoes, and a full assortment of gourmet desserts.

"Bear Rock is 33 locations strong with more than 150 signed franchise and area development agreements spanning the next 6 years," stated Linda Duke, CEO and Principal of Duke Marketing." "They have a rock-solid business model, with an emphasis on freshness and a unique selling proposition making Bear Rock Cafe a truly compelling dining choice and well as franchise opportunity. We are excited to grow with them and get their brand recognition to the next level," she continued.

Duke Marketing provides a full range of services, including: strategic consulting and market positioning, image development, names, themes, and tag lines, writing, designing and producing advertisements, brochures, direct mail, Web sites, trade show materials and newsletters, as well as creating publicity, managing events, speaking engagements, and public relations.

About Duke Marketing™
Duke Marketing is a privately held, California-based Integrated Marketing Communications company. Experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.

For more information, contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com the Company’s web site is located at www.dukemarketing.com.

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