RED BOY PIZZA HIRES DUKE MARKETING®
Famous Sour Dough Crust Pizza Chain Hires
Local Experts for Marketing Duties
San Rafael, Calif. – June 2011 –Duke Marketing LLC®, an integrated marketing communications firm, announced it has won new business from Red Boy Pizza of San Rafael, California. Duke Marketing has been named agency of record for the forty-year old Red Boy Pizza franchise. Terms of the deal were not disclosed. Duke Marketing will develop branded local restaurant marketing tactics along with integrated marketing and public relations strategies to increase the awareness of the brand.
For over 40 years, Red Boy Pizza has been known for their gourmet pizza and “Home of the famous sourdough crust”. With the freshest ingredients and the widest selection of toppings the Bay Area brand is still committed to providing top quality like they have since 1969.
“We are excited to see what marketing magic Linda and her team can develop for our brand,” says Antoinette Rawan, Chairwoman of Red Boy Pizza.
“Red Boy Pizza has so much going for it but many people have never tried it,” said Linda Duke, chief executive of Duke Marketing. “We are excited to introduce more people to their awesome pizzas, pastas and salads,” said Duke.
Duke Marketing, LLC, is a California-based full service marketing company with expertise in integrated marketing communications for multi-location and franchise organizations. Duke Marketing combines a full range of services including: thought-leadership, local store marketing, public relations, promotions and cause marketing, franchise communications, market-by-market planning, creative development, social media, and media buying with on-target strategies, fresh ideas and creative concepts to offer complete solutions. For more information contact Duke Marketing at 415-492-4534 or visit
www.dukemarketing.com