LINDA DUKE, CEO, DUKE MARKETING, TO SPEAK AT SOUTHWEST FOODSERVICE EXPO IN DALLAS

Duke to Speak & Moderate Panels at Texas Restaurant Show
June 28th & 29th, 2009

San Rafael, Calif. – May 2009–Duke Marketing, LLC., an integrated marketing communications firm, announced today Linda Duke, principal and chief executive will speak at the upcoming annual restaurant industry tradeshow and conference, The Southwest Foodservice Expo in Dallas, Texas at the Dallas Convention Center, June 28th & 29th, 2009. 

Ms. Duke will keynote a special session “Four Star Restaurant Marketing, PR and Promotions—Recipes for Restaurateurs” Sunday, June 28th from 11:00 a.m. – Noon followed by a book signing of her new book Recipes for Restaurateurs.  She will alsobe moderating the Fast Casual panel, “Fast Casual—Changing the Way Consumers Eat”, Sunday, June 28th from 3:30 p.m. to 5:00 p.m., and she will also moderate a panel “Turning your Vendors into your Partners” Monday, June 29th from 11030 a.m. – Noon.  Please see:  http://www.restaurantville.com

Sunday June 28th
11:00 am -12:00 pm “Four Star****Marketing, PR & Promotions: Recipes for Restaurateurs™”
Presenter: Linda Duke
Education Idea Center Stage 1 – Exhibit Hall A
Restaurant marketing expert and author Linda Duke will share some of her sales driving tips, tools and tactics of successful marketing programs and creative visuals of top restaurant brands in the country. The restaurant business has become highly competitive and with consumers ever changing demands and time constraints, it is imperative that restaurant operators have marketing programs in place to get their share of sales, awareness and frequency.
Learn how to:

• create sales driving promotions

• plan and coordinate publicity and generate awareness

• executing and tracking promotions

3:30 pm – 5:00 pm “Fast Casual Panel – Changing the Way Consumers Eat”
Moderator: Linda Duke
Panelists:  Paul Barron, publisher, Fast Casual.com and Chairman of the Fast Casual Alliance (FCA), Louis Basile, CEO of Wildflower Bread Company and President of the FCA, Alan Hixon, President of MOOYAH Burgers & Fries and Vice President of the FCA.

Education Idea Center Stage 2 – Exhibit Hall B
In today's economic environment understanding the business case for your fast casual restaurant is critically important. So important it could determine if you will grow your business in the future or if your restaurant will even survive. In this educational session you will get a chance to hear from experts and operators that thrive in the fast casual restaurant segment and understand what it takes to make it in today's restaurant environment.

Monday June 29th
11:00 am - 12:00 pm “Turning Your Vendors into Partners” Innovative Ideas for Restaurant Operators and Suppliers
Moderator: Linda Duke
Panelists:  Coke, US Foodservice, and Texas Beef Council
Education Idea Center Stage 3 – Exhibit Hall C
Restaurant operators have numerous vendors to purchase goods and services from. Across the entire food and beverage industry there are thousands of product partners and opportunities that often go unnoticed or under utilized. This panel of restaurant Supplier/Vendors will discuss what type of support, promotional dollars and innovative programs are available to restaurant operators. Panelists will share several case studies and success stories, as well as discussing current opportunities for operators to take advantage and turn their vendors into partners.

As the largest foodservice tradeshow in the region, The Southwest Foodservice Expo brings together all aspects of the industry for three days of business, networking, education and represents $48 billion annual sales in this region.

“It is a privilege to be asked to speak at the Southwest Foodservice show this year,” stated Linda Duke, CEO and Principal of Duke Marketing.”  “My topics will give restaurateurs and marketers ideas and insights about the fastest growing segment of the industry today—Fast Casual, and will provide great ideas for working with vendors such as Coke and US Foodservice on my vendor panel, and sales driving tactics from my Four Star Marketing Session.”

Ms. Duke is a nationally recognized speaker and educator.  She speaks frequently at industry and client conferences, and is a member of the board of directors of the California Restaurant Association’s Educational Foundation and the Fast Casual Alliance.  Ms. Duke is an author and recently published, “Four Star Marketing Cookbook—Recipes for Restaurateurs” www.marketing-cookbook.com and is a contributing writer for several restaurant, hospitality and franchise industry trade and business publications. 

Duke Marketing specializes in integrated marketing communications for multi-location and franchise organizations.  With a full range of services, including: thought-leadership, local store marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development and media buying.

About Duke Marketing®
Duke Marketing is a privately held, California-based Integrated Marketing Communications company, experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to multi-location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.  

For more information contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com the Company’s web site is located at www.dukemarketing.com.

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