DUKE MARKETING WINS SWEET NEW BUSINESS
WITH POWELL'S SWEET SHOPPE

San Rafael, Calif. - February, 2008 - Duke Marketing®, an Integrated Marketing Communications firm, announced today it has won new business from Powell's Sweet Shoppe, the fourteen location retail candy store franchise. Hailed by the San Francisco Chronicle, as "The Smithsonian of candy stores", Powell's hired Duke Marketing to provide strategic marketing consulting, public relations and local store marketing.

"We are excited about giving our franchisees marketing support and knew it was time to finally tell more people about our unique story," said Michael Powell, president, Powell's Sweet Shoppe. "Duke Marketing has a great reputation for driving sales and creative ideas, so we know we are in good hands."

Powell's offers a nostalgic re-creation of the classic and bygone era of the local neighborhood candy store. With its old time photos, games and signs and over 5,000 varieties of candy including old fashioned and hard-to-get favorites, fudge, and Gelato, Powell's has become the West Coast's beloved Sweet Shoppe.

"We are excited to work with such a sweet brand," says Linda Duke, CEO, Duke Marketing. "It's my favorite food group! The concept and brand is so unique and has been successful without a lot of marketing, advertising or public relations. We are planning to give them a boost with some branded promotions and publicity as well as take their sales to the next level," says Duke.

Duke Marketing specializes in integrated marketing communications for multi-location and franchise organizations. With a full range of services, including: thought-leadership, local store marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development and media buying.

About Duke Marketing®
Duke Marketing is a privately held, California-based Integrated Marketing Communications company, experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi-location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.

For more information contact Duke Marketing at 415-492-4534 or via the web at www.dukemarketing.com.

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