LINDA DUKE OF DUKE MARKETING APPOINTED TO BOARD OF RESTAURANT INDUSTRY’S FAST CASUAL ALLIANCE

San Rafael, Calif. – April 2008 – Duke Marketing®, an Integrated Marketing Communications firm, announced today Linda Duke, CEO has been appointed to the Board of Directors of the Fast Casual Executive Alliance, which represents more than 375 of the leading U.S. fast casual restaurant companies that make up the fastest growing segment in the restaurant industry today.

The Fast Casual Alliance is dedicated to the continued growth of the fast casual restaurant segment, consumer awareness of the fast casual restaurant business, and continued support of legislative issues that will serve the entire restaurant industry.  www.fastcasualalliance.com

“Linda is already a great leader in the fast casual restaurant segment with some of her marquee clients and having her on the Board will give us some of her valuable insights and advice for getting more awareness,” said Fast Casual Alliance Chairman, Paul Barron.   

“Fast Casual” is the restaurant segment positioned nicely between casual dining and fast food,” says Barron. “Fast Casual was created by the consumer. They want the same quality and menu options as casual dining yet want to get in and out in less than 30 minutes. It’s the fall out of continued time constraints,” he continued.  “We are seeing huge growth rates in the segment with brands leading the way such as Chipotle, Panera Bread and more.”

“I am honored to be chosen to the Board and look forward to my role in raising awareness for this important and growing segment of the restaurant industry,” stated Linda Duke, CEO and Principal of Duke Marketing.

Linda Duke, a 20 year marketing veteran, whose firm, Duke Marketing specializes in providing integrated marketing communications to multi-unit and franchise organizations, including several fast casual restaurants.  Some of her notable fast casual restaurant clients include: Rubio’s Restaurants, the publicly-held 170+ unit concept from Carlsbad, CA.,  Boudin SF and Go Roma restaurants, part of Forklift Brands from San Francisco, Ca., and MOOYAH Burgers & Fries from Dallas, TX.

About Duke Marketing®

Duke Marketing is a privately held, California-based Integrated Marketing Communications company, experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi-location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.

For more information contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com the Company's web site is located at www.dukemarketing.com.

About us | Our Services | Multi Unit | New Media | Portfolio | Client Access | Contact Us | Home