MOOYAH BURGERS & FRIES TAPS DUKE MARKETING

San Rafael, Calif. November 2007 - Duke Marketing®, an Integrated Marketing Communications firm, announced today it has won new business from Mooyah Burgers & Fries, the popular Plano Texas based company, recently chosen as one of the restaurant industry's "Top Fast Casual Restaurant Brands to Watch". MOOYAH has retained Duke Marketing to provide strategic marketing consulting, public relations along with promotions and local store marketing consulting for the growing burger franchise.

"We needed a marketing firm that had experience developing marketing strategies for multi-unit franchise organizations on both a local and national level and Duke Marketing had that, so we knew they were the perfect fit for us," said Robert Andersen, president, MOOYAH Burgers & Fries.

MOOYAH Burgers & Fries, whose motto "Just Burgers, Just Fries, Just Better", is a growing fast-casual burger franchise with a simplistic menu offering made-to-order hamburgers with 100% fresh American beef, (never frozen, no additive, fillers or preservatives), served on fresh daily baked buns, French fries hand-cut daily,(cooked in transfat free oil), and 100% pure ice cream shakes. Currently there are three MOOYAH locations open with more than six franchised locations opening soon.

"We are very excited about working with MOOYAH to develop their franchise marketing manual, branded local store marketing programs and getting their news in the press," stated Linda Duke, CEO and Principal of Duke Marketing.

For a recent MOOYAH restaurant opening Duke Marketing developed a direct mailer that has already garnered 15% redemption. "We like to get double digit sales results on all our client marketing programs," said Duke. "Obviously with lines out the door, MOOYAH must be doing something great!"

Duke Marketing specializes in marketing for multi-location and franchise organizations. With a full range of services, including: strategic consulting, research and market positioning, local store marketing, grand opening strategies, promotions, franchise communications, public relations, advertising-graphic design, collateral development and web development.

About Duke Marketing®
Duke Marketing is a privately held, California-based Integrated Marketing Communications company, experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi-location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.

For more information contact Duke Marketing at 415-492-4534 or via the web at www.dukemarketing.com.

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