POPULAR ASIAN RESTAURANT CHAIN, PEI WEI
BY P.F. CHANG'S HIRES DUKE MARKETING®

Duke Will Provide Grand Opening Marketing for Pei Wei Asian Diners

San Rafael, Calif. - April, 2007 - Duke Marketing®, an Integrated Marketing Communications firm, announced today it has won new business from Pei Wei (pronounced pay way), Asian Diner, a popular quick-casual Asian restaurant, by P.F. Chang's China Bistro with over 100 locations in 18 states. Duke Marketing will develop branded grand opening and local restaurant marketing strategies along with increasing the awareness of the brand though public relations strategies.

"Linda Duke and her team have an amazing amount of creative ideas and energy that we are tapping into and know we will see great results," says Erin Calkins, director of field marketing for Pei Wei.

From the exotic aromas rising from the sizzling 600-degree woks, to the signature red floors and casually hip décor, Pei Wei combines high quality cuisine with convenient dining options. Freshly prepared dishes from China, Japan, Korea, Thailand and Vietnam and classic Asian favorites are cooked to order using contemporary recipes.

"We are excited to have the opportunity to work with such a popular brand like Pei Wei," said Linda Duke. "We are ready to Wok!"

Duke Marketing specializes in marketing for multi-location and franchise organizations. With a full range of services, including: strategic consulting, research and market positioning, local store marketing, grand opening strategies, promotions, franchise communications, public relations, advertising-graphic design, collateral development and web development.

About Duke Marketing®
Duke Marketing is a privately held, California-based Integrated Marketing Communications company. Experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions. For more information contact Duke Marketing at 415-492-4534 or via the web at www.dukemarketing.com.

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