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Company Contact:
Linda Duke, Principal
Duke Marketing
415.492.4534
duke@dukemarketing.com
ANOTHER
MULTI-UNIT BUSINESS WIN AT DUKE MARKETING WITH SKINOVATIVE LASER
CENTERS
San Rafael, Calif.
- July 1, 2005- Duke Marketing®, an Integrated Marketing
Communications firm, announced today it has won new business from
Skinovative Laser Centers, a chain of cosmetic laser treatment centers
based in Boise, Idaho, that offer a variety of treatment options,
ranging from wrinkle reduction to Botox-all in a professional, convenient
location. Skinovative has retained Duke Marketing to provide public
and media relations along with promotions and local store marketing
consulting.
"We hired Duke Marketing
to work with us on a new center opening and we couldn't believe
the immediate results," said Vin Wells, chief executive, Skinovative
Inc. "They landed us on two TV stations, the front cover of
the newspaper and had over 100 people at the VIP reception. Linda
truly knows how to make an impact!"
Skinovative is planning
on opening several new franchised and company locations in Arizona
and throughout the U.S. over the next several years. The centers,
which are located in upscale shopping malls, offer "results-oriented"
and "client-centered" care through a full time Medical
Director. Treatments range from botox and collagen replacement to
chemical peels and laser hair removal.
"More and more people
are beginning to realize that cosmetic skin care is not superfluous;
it should be part of everyone's general health-care regimen,"
stated Linda Duke, CEO and Principal of Duke Marketing. "Instead
of spending hundreds of dollars at the department store beauty counter,
Skinovative clients receive safe, discrete and effective skin care
through both cutting-edge treatments and clinical skin-care products.
It's a natural extension for them to be based in the mall, since
approximately 75 percent of all skin product purchases are made
at mall department stores. They're just offering these same customers
a better, more-effective alternative."
Duke Marketing specializes
in marketing for multi-location and franchise organizations. With
a full range of services, including: strategic consulting, research
and market positioning, local store marketing, grand opening strategies,
promotions, franchise communications, public relations, advertising-graphic
design, collateral development and web development.
About Duke Marketing®
Duke Marketing is a privately held, California-based Integrated
Marketing Communications company. Experts in providing Integrated
Marketing Communications by applying classic disciplines and leading-edge
techniques of advertising, public relations, research, creative
and direct marketing to both traditional and multi location companies.
Duke Marketing combines a full range of services, on-target strategies,
fresh ideas and creative concepts to offer complete solutions.
For more information,
contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com
the Company's web site is located at www.dukemarketing.com.
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