DUKE MARKETING ADDS NEW BUSINESS FROM JENNY CRAIG INC.

Largest Weight Management Service Company in the World Hires
Duke Marketing to Take Its Centers to the Next Level

San Rafael, Calif. - August 1, 2004 - Duke Marketing™, an Integrated Marketing Communications firm, announced today it has added Jenny Craig Inc, the largest weight management service company in the world with over 648 Company-owned and franchised Centres in the U.S., Canada, Australia, New Zealand, Puerto Rico and Guam, to its client roaster.

The Company which offers a comprehensive weight management program that helps clients learn how to eat the foods they want, increase their energy level through simple activity, and build more balance into their lives for optimal weight loss and well-being has hired Duke Marketing to provide marketing consulting for local center marketing programs.

"We needed a marketing firm that had experience working with franchisee owners and a multi-unit organization and Duke Marketing has a tremendous expertise in this area, so we knew they were the perfect fit for us," said Amy Sineath, Jenny Craig, Marketing Director.

Duke Marketing specializes in marketing and public relations for multi-location companies and provides a full range of services, including: strategic consulting and market positioning, image development, local store marketing programs, franchisee relations, writing, designing and producing advertisements, brochures, direct mail, Web sites, trade show materials and newsletters, as well as creating publicity, managing events, speaking engagements, and public relations.

"Jenny Craig is an internationally acclaimed brand and company, and we are honored to work with them, said Linda Duke, CEO and Principal of Duke Marketing. " We are excited to develop local center programs and create new marketing initiatives to generate awareness and sales."

Duke Marketing provides a full range of services with a specialization in multi-location organizations including: strategic consulting and market positioning, local store marketing, public relations, promotions, image development, writing, designing and producing advertisements, brochures, direct mail, Web sites, trade show materials and newsletters, as well as creating publicity, managing events, speaking engagements, and media relations.

About Duke Marketing™

Duke Marketing is a privately held, California-based Integrated Marketing Communications company. Experts in providing Integrated Marketing Communications by applying classic disciplines and leading-edge techniques of advertising, public relations, research, creative and direct marketing to both traditional and multi-location companies. Duke Marketing combines a full range of services, on-target strategies, fresh ideas and creative concepts to offer complete solutions.

Some of Duke Marketing's multi-location and restaurant client companies include: Il Fornaio Restaurants, Chevys Mexican Restaurants, Java City, Daphne's Greek Cafes, Rubio's Fresh Mexican Grill, and Pasta Pomodoro.

For more information, contact Duke Marketing at 415-492-4534 or via e-mail at info@dukemarketing.com the Company’s web site is located at www.dukemarketing.com.

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