McKesson Corporation

Directed all marketing, advertising and community /public relations for 5500 Valu-Rite and 800 Health Mart pharmacies nationwide and retail marketing group of McKesson Corporation, Fortune 100 company.

Conducted extensive research to create new brand positioning to create an overall brand with the two store concepts (Health Mart and Valu-Rite).

Managed advertising agency, media buying firm and $6.5 million advertising budget.

Developed new brand positioning, created national television, print and radio advertisements, and created web site presence.

Managed in-house graphic services and production of all corporate collateral to consolidate printing and design resources.

Created local store marketing plans, materials, advertisements and more.

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