Summer 2005, Duke Marketing contacted Landor, the world-renowned branding firm, asking them about doing a special pro-bono project for the Marin Breast Cancer Watch, to rename and design a new logo.

“The organization, the leader in conducting breast cancer research that has made a national impact, was planning its 10 year anniversary. It was time for a new branding effort” says Linda Duke, board member. “They were ready to take their organization to the next level. In order to represent their goals and focus, we worked with Landor’s team of naming specialists and designers to come up with Zero Breast Cancer,” says Duke.

“Our new name, Zero Breast Cancer, describes our dream of a world without breast cancer and recognizes we cannot live our dreams without naming them,” says Janice Barlow, executive director, Zero Breast Cancer.

The 10 year celebration was held in conjunction with the organization’s “Honor Thy Healer” event which recognizes those that provide care to others with breast cancer. It was the perfect venue for unveiling the new name. “The reception from over 350 people in attendance was tremendous,” says Duke. “We couldn’t be more proud than to see the new name make such an impact already.”