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Case
Study - Rubio's Fresh Mexican Grill
Duke
Marketing handles public relations and Local Store Marketing for
the 150-unit, publicly held, quick-casual restaurant chain, Rubios.
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Duke
Marketing develops specific target store marketing programs,
provides General Manager training, and new menu introduction
promotions as well as grand openings.
Duke
Marketing created a business to business catering program
for Rubio's locations in Orange County and Los Angeles for
the holidays.
The
sales, following the General Manager regional training and
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execution of the program increased 15%.
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| Duke
Marketing executed the grand opening programs for new stores.
Their most recent, Folsom, has the most successful sales in
the system. |
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