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Case Study - Rubio's Fresh Mexican Grill

Duke Marketing handles public relations and Local Store Marketing for the 150-unit, publicly held, quick-casual restaurant chain, Rubio’s.

Duke Marketing develops specific target store marketing programs, provides General Manager training, and new menu introduction promotions as well as grand openings.

Duke Marketing created a business to business catering program for Rubio's locations in Orange County and Los Angeles for the holidays.

The sales, following the General Manager regional training and

execution of the program increased 15%.

 

Duke Marketing executed the grand opening programs for new stores. Their most recent, Folsom, has the most successful sales in the system.


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