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Case
Study - McKesson Corporation
HealthMart & Valu-Rite Pharmacies
| Duke
Marketing directed marketing, advertising and public relations
for 5,500 Valu-Rite and 800 HealthMart pharmacies nationwide
for the retail marketing group of McKesson Corporation, a Fortune
100 company. |
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HealthMart
and Valu-Rite pharmacies are licensed locations which sell
branded products made by McKesson Corporation. The licensees
are independent pharmacists.
Duke
Marketing created new brand positioning, national television,
print and radio advertisements, and the first website for
the brands and licensees.
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We
created a Local Store Marketing plan, materials, advertisements
and led regional meetings
to present the concepts to the licensees. |
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