Chevys Fresh Mex® Restaurants

Duke Marketing managed the re-opening of Chevys San Leandro, CA location with a full integrated marketing communications plan. Public relations, promotions, direct mail, advertising, a fundraiser and giant fiesta took place to garner awareness, raise money for the Boys & Girls Club and drive sales to the relocated Chevys location.

Duke Marketing took sombreros around the community the days leading up to the event to draw attention, and the giant fiesta offered a tortilla toss for the Boy & Girls Club kids to have a fun way to win prizes and raise money. Face painting, piñata breaking and free chips & salsa attracted over 600 people to attend and over $5,000 was raised.

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