Party America
Party America, the is one of the largest retail chains
of consumer party supplies in the United States with 230 company-owned
locations, 60 franchises, and a presence in 48 states. They hired
Duke Marketing to manage public relations. With the first news announcement,
Duke Marketing landed Party America in several trade publications
as well as the San Francisco, Los Angeles, Sacramento and East
Bay Business Times, The Oakland Tribune, and four different
TV segments aired for St. Patrick's Day, Easter, and two for their
new store opening in Folsom, CA.
